REAL LIFE EXAMPLE
“BTI finds ways to create a lasting impact for the same members. It is still work in progress, but since my first effort in 2004, the concept has been evolving. The key is transparency.”
The Premise for change
Tooth decay & gum disease are both considered chronic conditions and by definition mean they can only be managed, not cured.
To achieve our purpose, it is important that the same recipient of donated oral care products receive it constantly for as long as possible. Only then can we smile and say we have achieved our impact.
MAKING A BETTER DIFFERENCE
After traveling through underprivileged communities and personally donating thousands of toothpastes and toothbrushes along the essential message of prevention, I saw a ripped up box on the dirt ground and wondered if I was actually making an impact.
BETTER TEETH INITIATIVE
With each purchase, a transparent & pre-agreed amount of WHO guided anticavity toothpaste or toothbrush is automatically donated to the Better Teeth Initiative Vault (‘B’ Vault) on your behalf.